Introducing Superdry AW16
Less is definitely more this season with
a focus on the finer detail. Leather sleeve patches,
subtle emboss logos, woven labels and tonal metal
finishes carry the signature Superdry branding for a
more sophisticated expression.
Menswear unites a cool monochromatic palette
with bursts of robust autumn colours. Carbon,
smoke, grit grey and optic white offer a
classic base while bursts of true indigo blues and khaki
greens provide a touch of contemporary style.
Knitwear offers cotton-rich yarns and gradually
introduces lambs wool textures and cables as the
season progresses. Crew necks, high
stealth hoods, granddad plackets and zip hoods are hero
silhouettes for men this Autumn/Winter.
In shirts, American milled flannel in classic
Northwestern
combinations of evergreens, reds and
cobalt blue are key pieces and sartorial Oxfords and
pinstripes
in premium peached fabrics add a preppy
East Coast edge to the mix.
As always, Superdry’s
outerwear takes the lead with a strong suede
offering in bomber and
Harrington silhouettes. Carbon-coated
denim and trench coats are hero pieces while premium
leathers and wax jackets take
inspiration from the British heritage of motorcycling
trials.
Featuring a fresh new winter palette
and photographic prints, this season’s
Superdry Sport
Collection for men and women has hit a
new level of professional performance. Breathable
hi-tech fabrics assure a stylish,
athletic look combined with must-have Superdry sport
bags
and accessories.
Womenswear melds together three distinct trends
offering a diverse winter wardrobe. Arizona Skies
boasts tassel jackets, fringe-detail
tops, trousers, and skirts in cord, suede and leather.
The timeless
collection is designed with premium
fabrics and offered in a palette of rich autumnal tones.
Eastern Romance provides a touch of
premium glam with a moodier colour palette of black,
grey,
teal, burgundy and coated denim on
feminine luxe fabrics. Flattering leather trousers and
biker
jackets, boho blouses, dip dyed wool
gilets, and real indigo yarns add an authentic, heritage
appeal
to the collection.
The
Nordic range takes a more relaxed approach offering
key essentials, including salvage denimwash
fabric tees, sweat dresses, quilted
bombers and brand new mono graphics. The trend also
features clean cut and tailored pieces,
including the Istegade Camel Coat, a sophisticated step
up
in the Superdry outerwear offering.
Designed to co-ordinate with the
refined, urban-chic style of this season’s Womenswear, a
new
footwear and accessories range has a
look for every occasion. Suede and leather bags and
boots
offer a versatile style for work and
play, complimenting key looks within the collection.
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