Press Release / Out in the Dark

 

Proviz have teamed up with ad agency AMV BBDO, the UK’s most awarded creative agency, and digital studio Caviar Digital to create ‘Out of the Dark’, an interactive experience that highlights the importance of being seen at night for a cyclist.
 
The video, which follows a cyclist riding home from work in the dark, invites the viewer to click on screen to see what the cyclist looks like when using a
Proviz REFLECT360 and when not, with very different experiences and outcomes.
 
Proviz co-Founder Anthony Langly-Smith comments ‘Most cyclists understand the importance of being seen when cycling at night, but many cyclists are riding with little or no reflective material. The video highlights the Proviz REFLECT360 cycling jacket, which is made exclusively from reflective material and has been in high demand this winter. We hope viewers will play around with the video and share it with friends and family so that as many cyclists as possible are aware of the safety benefits of being seen at night.’
 
As part of
Provizs commitment to cycle safety, for every REFLECT360 jacket purchased through the video, Proviz will donate £5 to the Royal Society for the Prevention of Accidents.
 
Michael Corley, RoSPA’s Head of Campaigns and Fundraising, said: “Cycling at night can be a risky business – so it’s really important that cyclists do all they can to be seen by other road users.
Proviz’s REFLECT360 jacket is a great way to increase visibility in the dark – while also raising awareness of our charity’s vital work, because £5 from the sale of each jacket will go towards our mission to save lives and reduce injuries.”
 
The video is best viewed on a desktop at www.outofthedark.tv or watch the trailer at http://youtu.be/BhFO4ilb9dg

 

 Proviz  

16-12-2014

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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