Proviz
have teamed up with ad agency AMV BBDO, the UK’s most awarded
creative agency, and digital studio Caviar Digital to create
‘Out of the Dark’, an interactive experience that highlights the
importance of being seen at night for a cyclist.
The video, which follows a cyclist riding home from work in the
dark, invites the viewer to click on screen to see what the
cyclist looks like when using a
Proviz REFLECT360
and when not, with very different experiences and outcomes.
Proviz co-Founder Anthony Langly-Smith comments ‘Most cyclists
understand the importance of being seen when cycling at night,
but many cyclists are riding with little or no reflective
material. The video highlights the Proviz REFLECT360 cycling
jacket, which is made exclusively from reflective material and
has been in high demand this winter. We hope viewers will play
around with the video and share it with friends and family so
that as many cyclists as possible are aware of the safety
benefits of being seen at night.’
As part of
Proviz’s
commitment to cycle safety, for every REFLECT360 jacket
purchased through the video,
Proviz will
donate £5 to the Royal Society for the Prevention of Accidents.
Michael Corley, RoSPA’s Head of Campaigns and Fundraising, said:
“Cycling at night can be a risky business – so it’s really
important that cyclists do all they can to be seen by other road
users.
Proviz’s REFLECT360
jacket is a great way to increase visibility in the dark – while
also raising awareness of our charity’s vital work, because £5
from the sale of each jacket will go towards our mission to save
lives and reduce injuries.”
The video is best viewed on a desktop at
www.outofthedark.tv or watch the trailer at
http://youtu.be/BhFO4ilb9dg
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