Press Release / House of Fraser is onto a Winner!

 

 House of Fraser is onto a Winner!

No horsing around' as House of Fraser reveals equine ambition.

House of Fraser today announces a move into the equestrian world, with the purchase of a thoroughbred race horse, aptly named after the store. Horse of Fraser will make his debut at the Grand National on 11th April and is already odds on favourite to win with leading pundits predicting he could be first past the post. The Arab stallion has been groomed for success, making him a stable investment for the retailer.

The race will also mark the launch of a new line of exclusive equestrian wear from the department store Ė Dressage at House of Fraser. The new range will be a safe bet for the fashion forward rider, harnessing the brandís trademark style with technical riding wear. From trend led tweed jackets to chic chaps and stylish back supports, it includes everything to get you back in the saddle. 

Says a House of Fraser spokesperson, "We are chomping at the bit to see Horse of Fraser compete in the Grand National. We think itís the perfect opportunity to launch our new equestrian Line Ė Dressage at House of Fraser by bucking the trend for a traditional brand launch. Weíve overcome a few hurdles in the development process so Iím sure it will be an unbridled success! Youíve heard it straight from the horseís mouth."

 

 House of Fraser  

01-04-2015

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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