|
House of Fraser has always been known for its innovative
approach to shopping since opening its first store in 1849, and
we have always found new ways for our customers to shop and
interact with us, but now we have two revolutionary plans to
further create the perfect shopping experience for our customers:
The Concept Store
and
VMBeacon.
The Concept Store
Already launched in 2011 in
Aberdeen and soon in
Cambridge,
these stores brings together both online and offline retail.
Instead of merchandise, these stores have iPads that allow
customers to browser and order from over 35,000 products and
1000 brands and deliver next day to the store or home. And with
complimentary coffee bar, comfortable seating and staff on hand,
The Concept Store helps bring the in-store customer service
we’re known for to online shopping.
VMBeacon
VMBeacon is our
new in-store technology that allows us to send
information about the clothing and accessories of our mannequins
to our customers’
smartphones. Learn where the products are, find
them on the online store, share with friends or save for a later
date. VMBeacon is set to change the shoppers’ experience and
truly bridging the gap between in-store and
digital shopping. |
