boohoo has
announced that they will bring in the New Year with the launch
of boohooFIT, a collection dedicated to sportswear with a
fashionable edge.
As the brand
grows, so does the offering and the new collection follows on
from the successful introduction of boohoo Boutique, boohooMAN
and boohooPLUS. The range will offer all the must have sports
items for both women and men and takes its lead from boohoo
mainline, meaning fashion and seasonal trends are at its heart.
Influenced heavily by the emergence of sportswear as a bona fide
trend derived from the catwalks, boohooFIT will deliver the key
sportswear essentials that can be worn at the gym or worked into
your everyday wardrobe.
The range is
fun and fresh with easy and relaxed shapes, such as the
coordinates. Key detailing includes mesh panelling and sheer
layers, with on-trend prints in bold pops of colour.
Caroline Evans,
Design Director said: “We have always strived to offer our
customer the latest statement pieces at affordable prices, so
creating a sportswear label within the boohoo brand was a
natural progression. This is the ultimate fitness collection,
delivering iconic shapes in sports inspired fabrications, mixed
with a fashion-edge. Staple items include wind-breakers, tennis
dresses, sport polos, tracksuits and ultra-lightweight jog pants
to provide that complete head-to-toe look”.
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