Bluebella is a modern, directional, lingerie and nightwear brand, designed in-house at our London office. From the initial concept to the final product, the designs have a unique and exciting signature look, that reflects the strength and femininity of the Bluebella woman, and have an aesthetic that is redefining sensuality. Taking inspiration from the catwalk, and created at a price point that makes it highly accessible within the marketplace, our aim is to create lingerie and nightwear that makes every woman feel and look amazing. The collections embody the spirit and vitality of the Bluebella woman.

The directional designs aim to challenge the classic lingerie shapes, to create lingerie that is wearable but fashion led. This is a fashion lingerie brand designed primarily for the 18 – 35 age group, but is lso worn by every woman who believes that age is most definitely just a number.

The Spring/Summer 2016 collection, is an expression of dramatic sensuality to create a veil of mystery and exquisite allure, and most closely embodies the Bluebella woman. It was inspired by innocence and indiscretion, to bring together everyday wearability with wanton abandonment.